Orchestrate everything from strategy to launch

Use Airtable to set your roadmap, collect and act on customer feedback, and launch great products—all from one place.

Create a source of truth for your entire organization

Build a roadmap that updates in real-time so everyone knows what you’re building, why you’re building it, and when products will launch.

Build based on insights, not just instinct

Build the products and features your customers truly need. Use feedback from NPS, user research sessions, and more to inform your roadmap.

Execute flawless launches

Connect work happening across teams so you can spot problems before they start and update plans as needed to hit your deadlines.

Close the loop with your customers

Products aren’t done when the launch is over. Get insights from feedback and feature requests to prioritize future plans.


Bring all the data you need into one place

Integrate with your most important tools, add apps to track timelines and progress, and write your own scripts to keep the info you need at your fingertips.

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Use Cases

Keep your work connected

Tie your roadmap to your customer insights and your experiment tracker to your launch schedule, all from Airtable. Choose from pre-made templates to get up and running faster.

User research

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Product roadmap

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Product launch

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User feedback

Use template

Spend less time coordinating, and more time shipping great products


Get more for your product team

Case Study

Frame.io and Airtable: Scaling at the speed of innovation

Read the case study

Case Study

Comprehensive product management: how HubSpot Academy is saving 30 hours of work a week

Read the case study

Case Study

Closing the feedback loop: How Zapier uses Airtable to automate customer feedback collection

Read the case study

Case Study

How Intuit fuels its customer obsession by tapping Airtable to power their research and design operations

Read the case study


You have questions? We have answers

Product teams use Airtable to manage many of their most important workflows.  Because Airtable is flexible and completely customizable, you can use it to do just about anything your product team needs. Many product and research teams start by running their product roadmap or user research out of Airtable.

If your company is managing multiple workflows and initiatives out of Airtable, you can sync your bases together to make sure the right info shows up in each base, and updates as work progresses. This is extremely popular for cross-functional teams like product teams, whose work impacts different functions across their organization. If you need to connect your work from outside of Airtable, we offer many integrations with important tools for product teams like Jira and Miro. You can also use Automations to trigger actions to other tools and systems directly from Airtable.

Our most popular plan for product teams is our Pro plan. With Pro, you get access to features like Apps and Automations, which give you the power you need to plan your roadmap and connect data happening across your teams and tools. Plus, Pro lets you control edit access to the info in your bases and gives you additional storage to make sure you can manage your work without hitting data limits. For small teams just starting out, or those working on a limited budget, Airtable’s Free plan gives you access to our basic feature set to help you get started without any cost.

Our team is standing by and ready to help you make the right decision for your product team. If you’re interested in learning more about how Airtable works for larger teams and companies or want to explore our Enterprise plan, you can contact our sales team. If you’re already an Airtable customer and have a specific question, check out our help center.

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